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          夜間經濟催生便利店行業的興起
          發布日期:2019-10-24 09:45:22瀏覽量:1633

          宵夜這個行業的興起,側面反映出中國80后,90后,甚至00后的人群夜生活的豐富精彩,這種深夜間的消費,我就簡稱為夜間經濟。

          夜間經濟,很大程度上是一種“逆電商化”的情緒消費。大家試想一下,平時在淘寶,天貓購物的時候,是不是會貨比三家,然后看評論,看品牌信譽,再決定去哪家購物。這樣電商消費幾乎消滅的沖動消費的可能。何為沖動消費呢?打個簡單的比方,你去便利店買東西,結賬時,看到收銀臺前的小貨架擺放著的口香糖,順手就拿了,一起買單。這樣的行為不會經過深思熟慮,就是沖動消費。夜間經濟的興起,讓沖動消費被動復活了。

          一個城市夜間經濟的強弱指標,可以通過便利店的多少來體現。這對貨架行業也會有沖擊。便利店數量的增多,也會引起便利店貨架的變革?,F在客戶對于便利店貨架的的需求是實用和時尚,特別是連鎖便利店。作為貨架廠家,也要與時俱進,不斷的根據客戶需求來推出新穎的便利店貨架,來吸引這群沖動的消費群體進店消費。

          如何把握商機,圈定了用戶市場、無盲點快速捕獲用戶一閃而過的需求,值得各位深思和探索。



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